Can you imagine a world where social media suddenly disappears overnight? It may seem like a crazy far-fetched idea, but it’s not impossible to imagine, is it? And if social media disappears, what would your marketing look like? Would you have to start from scratch? In this blog I’m looking at the strategies and traditional marketing methods businesses can use if social media disappears overnight.
But before I begin, you might want to take my marketing visibility quiz. This will help you see where you are winning with your marketing, but also suggest changes or improvements you can make.
It’s all about strategy
Having a well-defined marketing strategy is crucial anyway, and businesses that have already established a mix of marketing activities and a strong brand presence across various channels would be better equipped to deal with this hypothetical challenge. The point I’m trying to make is, if you plan your marketing, you’ll have a range of marketing cogs all turning at once. And if one of those disappears, it doesn’t mean your business is standing still.
If you’d like to know more about why you should have a marketing strategy, take a read of this blog.
Let’s talk traditional marketing methods
But in this imaginary scenario of no social media, here are some ideas that you could throw into your marketing mix. As you read this though, are these things you could be doing alongside your social media marketing right now? Why wait until things possibly go awry?
Word of mouth
With social media out of the picture, focus on providing exceptional customer experiences, building positive relationships, and encouraging satisfied customers to spread the love. Referral programs, loyalty rewards, or hosting local community events can create organic buzz and expand your customer base through trusted recommendations.
Explore influencer partnerships
Did you know, influencers are not exclusive to social media?! We can explore other types of influencers, such as industry experts, local celebrities, or renowned personalities in your target market. Use their expertise and credibility to endorse your products or services, giving your marketing campaigns an extra boost.
PR and media relations
Without social media, PR and media relations means that you can engage with journalists, bloggers, and other media outlets to secure editorial coverage, interviews, or guest appearances. This exposure can significantly impact your brand visibility, reputation, and credibility.
Embrace the power of print
Picture this: colourful brochures, eye-catching flyers, and good old-fashioned direct mail campaigns. In a world without social media, print marketing can makes a stylish comeback! Materials that you can touch, feel, and share. Distribute them through targeted mailing lists, local events, or even sneakily place them in relevant establishments. These creative print materials engage potential customers in a more personal and tactile manner.
Local communities
Focus on building and nurturing local communities. You could host or sponsor local events, support charities, or organise workshops and seminars. By becoming an active participant in community initiatives, you create a positive image and establish yourself as a trusted entity within your locality.
If social media disappears, it’s not so scary, is it?
Well, there you have it!
Exploring the wild idea of the sudden disappearance of social media, highlights that you could be doing other marketing activities alongside your digital marketing and social media. And there’s no need to wait until it all goes pear shaped.
Remember, having a well-defined marketing strategy in place is crucial. By diversifying your marketing efforts, embracing traditional channels, and nurturing customer relationships through various means, you can thrive with or without social media. So be creative with your marketing, regardless of what the digital landscape throws our way!
If you’d like to know how you can work with me on your marketing strategy, please get in touch.
