Are you struggling to get your products noticed in a crowded market? You aren’t on your own. Many manufacturers, retailers and ecommerce businesses find themselves pulled in all sorts of directions when it comes to digital marketing! But effective marketing support can transform your digital presence and make your products stand out in a crowded marketplace. Perhaps you don’t know how to show off your products on social media. Or you know you need to optimise your website but haven’t a clue what that means. Email marketing campaigns seem too tricky to create. Or you’re stretched to the max so don’t have time to regularly update your blog. Hands-on assistance sounds like what you need. Here are some marketing support examples which will help you cut through the noise, connect with your audience, and ultimately help you grow your business.
It all begins with a plan
Of course, marketing support can help take a load off your shoulders. Social media posts will be created, emails sent out. Unless there’s a clear plan of what you’re trying to achieve, you may be wasting your time and valuable budget. So think strategy first!
If you’d like to know how visible your current marketing is, take this quiz. It’s quick, easy and free!
Marketing support examples from the real world
Unless you work for a large corporation, your marketing budget is probably limited. Here are some marketing support examples that show how getting some assistance can be a wise investment for your business.
Social media marketing for retailers: consistency is the key
Don’t you get tired of keeping on top of social media posting, engaging and the latest platforms? Someone who creates your social media posts relieves the pressure to come up with ideas and create different types of content. My social media marketing clients know that content is going to be created, scheduled and most importantly monitored. The key here is the consistency – let it be your superpower when it comes to your marketing.
Email marketing: building a personal connection with potential buyers
Email marketing is one of the most highly effective tools when it comes to converting prospects into customers. Because it’s about building a one to one relationship with the person you’re emailing. Constantly coming up with ideas to create email marketing is challenging though, isn’t it? A marketing support consultant creates a plan of ideas to engage your audience. They also create the marketing campaigns in your chosen software, manage email databases and more.
Blog writing: effective SEO strategies for manufacturers and retailers
Have you ever wondered why blogs are so crucial in digital marketing? Have you dismissed them? Do you think they’re so time consuming and not worth the effort? Here’s the thing – blogs should answer questions that your audience might have. So the more information on your website the better. But blogs also help search engines find your business. The more relevant content you have on your website, the more likely search engines will find it. People are also likely to stay reading it, and that shows the search engines that it’s generally great content. Plus, you’ve the opportunity to win new business through it. My marketing support clients benefit from having a content specialist in their back pocket. They have regular blogs created, which are focussed on attracting potential clients. And they are search engine optimised so that traffic starts to build on their website.
Conversion rate optimisation (CRO): encourage ecommerce website visitors purchase
What’s that now? Simply put, it’s looking at your website and finding out what the customer journey is. It looks at all sorts from the layout, menus, buttons, and content. A conversion rate optimisation audit can advise how your website can be improved so that visitors convert into customers. Marketing support clients gain insight from this service. They begin to understand that they can use their website as a marketing tool, not simply just as a presence.
Are you ready for some help?
These marketing support examples show that having some hands-on help can make the difference to a business. They take the weight off the business owner, are targeted and done for a reason. Marketing support isn’t just posting on social media because you think you ought to. There’s so much more to it!
If you’re ready to get on top of your marketing, let’s chat about tailored marketing support for your needs.
