Marketing strategy

MARKETING STRATEGY & CONSULTANCY SERVICE – CHERRYAID MARKETING

Say hello to marketing direction, strategy & clarity.

And wave off the muddle.

There is an audience of buyers out there eager to learn about your product — and ready to spend money.

But if you’re not visible in the right places? And your marketing is more of a ‘let’s give this a go’ approach, than strategic…?

You’re not showing up. Your buyers pass you by. And you’re missing out on sales.

You’re in a marketing muddle...

But here’s the good news: you’re ready to fix it.

The sporadic approach — posting the occasional blog, dabbling in social media, sending the odd email — is not for you anymore.

Enough is enough. It’s time to get strategic and focus on actions that attract ready-to-buy customers, convert website visitors into sales, increase revenue, and boost profits.

MARKETING CONSULTANT SERVICE

Get your marketing on-track, organised & effective.

01. Full marketing strategy

Say goodbye to the sporadic approach. Receive a bespoke strategic marketing plan tailored to your business, industry, positioning, and goals. It covers everything from in-depth customer insights and market analysis to selecting optimal marketing channels and content topics you post.

Gain total marketing clarity

Imagine having direction and a clear, actionable plan in just three months. That’s exactly what we’ll do when you work with me.

In the first month, we’ll craft a realistic and achievable overall plan, covering everything from SEO and website conversions to social media and email marketing.

We’ll collaborate closely — you’ll share your goals, I’ll provide guidance on how to achieve them, and you’ll offer feedback on the plan.

We have confirmed your strategy — now let’s set things up. Call this ‘marketing admin’, it’s essentially us ironing out the technical things that you need in place to make sure you can action your plan.

I’m there to guide you through so you’re off to a smooth start.

The exciting part! Here is when we’ll start to implement your plan — bringing it to life across multiple channels.

During this month, we’ll closely monitor our actions and track your results, allowing us to make any necessary tweaks for optimal performance.

  • Industry and competitor review
  • Current marketing analysis
  • Customer profiles
  • Marketing objectives
  • Website review (conversion rate optimisation)
  • Initial 3-month marketing tactic plan, which includes:
    • Marketing admin (essential to the plan working)
    • SEO plan
    • Social media plan
    • Other marketing tactics to implement (e.g. PR, video, email marketing, copywriting, direct mail, blogging, etc.)
    • Monitoring the strategy
  • Business owners
  • Managing directors
  • Sales directors. . .

. . .within the retail, manufacturing, e-commerce, FMCG, and product-based sectors, who have hit a plateau and feel constrained by a lack of marketing direction.

You’re ready to make a change, support your team more effectively, and implement a strategic plan that will help you achieve your goals.

£675 per month, for a minimum of 3 months.

Go beyond the 3-month initial strategy build and get my consistent strategic marketing input. We’ll update, monitor, and adjust your marketing strategy every month so you stay relevant and visible in fast-moving product industries consistently.

Start here

“[Gill] meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted.

“What this means is that I am seen by potential clients, current clients, and supporters.

“Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out.”

Catherine Sandland

Is marketing strategy for you?

  • You’re doing marketing, but you’re not seeing results
  • You give things a go, but with little confidence you’re doing the right thing
  • You have a sales and/ or marketing team, but they’re struggling with direction
  • You have significant ambitions on the horizon, and you’re ready to take marketing seriously
  • You feel overwhelmed by the vast ways to market your offering, and you wish someone could tell you what was best

If you’re nodding your head to any of these, let’s have a chat so you can see how I can help you.

Enquire today

Looking to excel in a specific marketing channel?

If you have a specific marketing focus in your business right now, why not bring in an expert to help you thrive in that area? Working alongside your existing strategy, I can plug in and create a robust marketing plan for your social media marketing, email marketing and search engine marketing.

02. Social media marketing strategy

Posting ad hoc isn’t working; it’s time to get consistent and boost your visibility. Work with me to receive a solid social media strategy geared towards your goals — ensuring that every piece of content is purposeful and targeted.

  • Competitor social media review
  • Your social media analysis
  • Social media insights
  • Social media marketing objectives
  • Initial 3-month social media content plan, which includes:
    • Social media admin to make your profiles consistent across platforms
    • Content/topic ideas
    • Image/video suggestions
    • Engagement pointers
    • Key hashtags to use
    • How to monitor your social media
  • Business owners
  • Managing directors
  • Sales directors. . .

. . .in the retail, manufacturing, e-commerce, FMCG, and product-based sectors, who have been posting on social media but struggle with consistency and are not seeing the results they expect.

You’re ready to give social media the focus it deserves and gain a clear understanding of how to use it effectively.

£1200 one-off project fee.

Start here

03. Email marketing strategy

Sending occasional emails to an unengaged list won’t yield great results. Instead, work with me to develop a robust email strategy that connects with an engaged database of people genuinely interested in your products and offerings.

  • Competitor email marketing analysis
  • Your current email marketing analysis
  • Email marketing objectives
  • Initial 3-month email marketing plan, which includes:
    • Email marketing admin to make sure your set up is correct
    • Content/topic ideas for lead magnets
    • Email marketing automation ideas
    • Content ideas for email newsletters
    • How to monitor your email marketing campaigns
  • Business owners
  • Managing directors
  • Sales directors. . .

. . .in the retail, manufacturing, e-commerce, FMCG, and product-based sectors, who have never used email marketing before. Or you’ve dabbled, and you’re not getting results.

You’re ready to be more strategic — and ensure email marketing is an effective use of your marketing spend.

£1200 one-off project fee.

Start here

04. SEO marketing strategy

Help the right customers — those ready to buy — find you online. You have your website; now partner with me to implement an SEO strategy that builds a strong online profile and ensures you rank highly for the right search terms.

  • Competitor SEO analysis
  • Your current SEO analysis
  • SEO objectives
  • Initial 3-month SEO plan which includes:
    • Website and search engine admin to make sure your set-up is correct
    • Keyword research
    • Content/topic ideas
    • Backlink suggestions
    • How to monitor your SEO
  • Business owners
  • Managing directors
  • Sales directors. . .

. . .in the retail, manufacturing, e-commerce, FMCG, and product-based sectors, who have a website but struggle with low traffic and poor Google rankings.

You’re ready to maximise your website’s potential, climb the search engine ranks, and attract more ideal, ready-to-buy customers searching for your products online.

£1200 one-off project fee.

Start here

Not sure what’s best?

No worries. Let’s chat about your options in a free 30-minute consultation.

Submit an enquiry, and I’ll send you a link to book a time that works for you.

Submit enquiry

How the marketing strategy service works

Take a look at how everything works – as easy as these 7 steps!

01. Discovery call

A 30-minute discussion (online or on the phone) where I’ll ask you some key questions about your business so that I can gauge the size of the marketing strategy your business will require.

Book a call

02. Proposal

Shortly after the discovery call, I’ll email a proposal over to you. Have a read, ask questions, and when you’re ready to go ahead, we can get started.

03. Strategy call

Here’s where I get the nitty gritty from you. We’ll chat through your business goals (we’ll make them specific) so that I can make sure the marketing strategy is going to help you achieve these. 

We’ll also talk about what you already know about your customers or clients and a few other pieces of information that are relevant to your business and the marketing strategy.

04. Building the marketing strategy

This is where the magic starts to happen. I do some analysis, identify who your core clients are, set some specific marketing goals, and an actionable, time-scaled, initial 3-month plan.

The strategy includes regular checks to see what is being achieved with your marketing, and some KPIs to keep you on track.

05. Strategy delivery

Your marketing plan will be emailed over to you, usually within 4 weeks of us having the Strategy call.

06. Strategy follow up meeting

After you’ve had a chance to read and digest the strategy, this is the time for you to ask any questions and put actions in place.

This is also an opportunity for you to find out about the additional marketing support or mentoring that I offer businesses.

07. An up-to-date strategy

If you choose to continue your support after the initial strategy, each month, I’ll update your strategy to ensure it’s

  • Helping you to get organised so that you are being consistently visible
  • Researching your industry and any relevant news/topics
  • Observing your competitor’s marketing
  • Reviewing your marketing actions
  • Checking you are building relationships with your audience
  • Keeping your marketing on track in line with your business goals
  • Monitoring your marketing objectives
  • Adjusting the marketing time-lined plan accordingly

Meet Gill Bishop — that’s me!

A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)

I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG, and product-based sectors.

And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .

Learn more

QUESTIONS ABOUT MARKETING STRATEGY SERVICES

FAQs

If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.

Actually, it doesn’t take 3 months to build! Your marketing strategy is actually built in month 1. But experience has taught me that once I deliver a marketing strategy, it gets put in the ‘too hard to do’ box and it isn’t implemented. To make sure you actually get started, in month 2, we concentrate on getting your ducks in a row, making tweaks to your website and generally what I call ‘marketing admin’ so that when you start implementing the plan in month 3, you’re ready to go.

Possibly, but this depends on a few things. The best thing to do here is get in touch, tell me more about what you need, and we can go from there.

I like to work both ways. It’s great if a client is nearby as I can visit their business and get to understand it. But equally working online is just as effective.

I would suggest a full marketing strategy — as it would be a cost-effective way to cover a whole range of marketing tactics. If you have any specific focuses (such as social media and email), we can explore this in detail.

I’m in Northwich, a friendly Cheshire town in the North West of England. But I offer marketing consultancy, strategy & support services nationwide.

You might have encountered agencies promising amazing results that didn’t materialise. And me? I don’t offer guarantees or claim you’ll see millions in sales within the first month. What I do guarantee is that your marketing strategy will be customised to your business goals, with tactics aligned accordingly. Marketing takes time, so we review progress monthly. If it’s working, we’ll continue as planned. If not, we’ll quickly identify the issues and make necessary adjustments.

Yes, as part of the marketing strategy, we set some goals that we’d like to achieve. Then each month I create a report which monitors these so we can see how things are progressing.

That’s great — and what I would often recommend. My marketing strategy retainer (priced at £675 per month) is a fantastic way to get that strategic-level input to steer your marketing, monitor results and make adaptations to stay ahead of the curve.

Honestly, you don’t until you’ve had an initial chat — you’ll soon get a feel. Send an enquiry, and I’ll arrange a discovery call with you.

MARKETING STRATEGY & CONSULTANCY SERVICE – CHERRYAID MARKETING

Say hello to marketing direction, strategy & clarity.

And wave off the muddle.

MARKETING STRATEGY & CONSULTANCY SERVICE – CHERRYAID MARKETING

There is an audience of buyers out there eager to learn about your product — and ready to spend money.

But if you’re not visible in the right places? And your marketing is more of a ‘let’s give this a go’ approach, than strategic…?

You’re not showing up. Your buyers pass you by. And you’re missing out on sales.

You’re in a marketing muddle...

marketing strategy, direction, and a solid action plan

But here’s the good news: you’re ready to fix it.

The sporadic approach — posting the occasional blog, dabbling in social media, sending the odd email — is not for you anymore.

Enough is enough. It’s time to get strategic and focus on actions that attract ready-to-buy customers, convert website visitors into sales, increase revenue, and boost profits.

MARKETING CONSULTANT SERVICE

Get your marketing on-track, organised & effective.

01. Full marketing strategy

Say goodbye to the sporadic approach. Receive a bespoke strategic marketing plan tailored to your business, industry, positioning, and goals. It covers everything from in-depth customer insights and market analysis to selecting optimal marketing channels and content topics you post.

Gain total marketing clarity

Imagine having direction and a clear, actionable plan in just three months. That’s exactly what we’ll do when you work with me.

In the first month, we’ll craft a realistic and achievable overall plan, covering everything from SEO and website conversions to social media and email marketing.

We’ll collaborate closely — you’ll share your goals, I’ll provide guidance on how to achieve them, and you’ll offer feedback on the plan.

We have confirmed your strategy — now let’s set things up. Call this ‘marketing admin’, it’s essentially us ironing out the technical things that you need in place to make sure you can action your plan.

I’m there to guide you through so you’re off to a smooth start.

The exciting part! Here is when we’ll start to implement your plan — bringing it to life across multiple channels.

During this month, we’ll closely monitor our actions and track your results, allowing us to make any necessary tweaks for optimal performance.

Industry and competitor review

  • Current marketing analysis
  • Customer profiles
  • Marketing objectives
  • Website review (conversion rate optimisation)
  • Initial 3-month marketing tactic plan, which includes:
    • Marketing admin (essential to the plan working)
    • SEO plan
    • Social media plan
    • Other marketing tactics to implement (e.g. PR, video, email marketing, copywriting, direct mail, blogging, etc.)
    • Monitoring the strategy
  • Business owners
  • Managing directors
  • Sales directors. . .

. . .within the retail, manufacturing, e-commerce, FMCG and product-based sectors, who have hit a plateau and feel constrained by a lack of marketing direction.

You’re ready to make a change, support your team more effectively, and implement a strategic plan that will help you achieve your goals.

£675 per month, for a minimum of 3 months.

Go beyond the 3-month initial strategy build and get my consistent strategic marketing input. We’ll update, monitor, and adjust your marketing strategy every month so you stay relevant and visible in fast-moving product industries consistently.

Start here

“[Gill] meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted.

“What this means is that I am seen by potential clients, current clients, and supporters.

“Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out.”

Catherine Sandland

Is marketing strategy for you?

  • You’re doing marketing, but you’re not seeing results
  • You give things a go, but with little confidence you’re doing the right thing
  • You have a sales and/ or marketing team, but they’re struggling with direction
  • You have significant ambitions on the horizon, and you’re ready to take marketing seriously
  • You feel overwhelmed by the vast ways to market your offering, and you wish someone could tell you what was best

If you’re nodding your head to any of these, let’s have a chat so you can see how I can help you.

Enquire today

Looking to excel in a specific marketing channel?

If you have a specific marketing focus in your business right now, why not bring in an expert to help you thrive in that area? Working alongside your existing strategy, I can plug in and create a robust marketing plan for your social media marketing, email marketing and search engine marketing.

02. Social media marketing strategy

Posting ad hoc isn’t working; it’s time to get consistent and boost your visibility. Work with me to receive a solid social media strategy geared towards your goals — ensuring that every piece of content is purposeful and targeted.

  • Competitor social media review

  • Your social media analysis

  • Social media insights

  • Social media marketing objectives

  • Initial 3-month social media content plan, which includes:

    • Social media admin to make your profiles consistent across platforms

    • Content/topic ideas

    • Image/video suggestions

    • Engagement pointers

    • Key hashtags to use

    • How to monitor your social media

  • Business owners

  • Managing directors

  • Sales directors. . .

. . .in the retail, manufacturing, e-commerce, FMCG and product-based sectors, who have been posting on social media but struggle with consistency and are not seeing the results they expect.

You’re ready to give social media the focus it deserves and gain a clear understanding of how to use it effectively.

£1200 one-off project fee.

Start here

03. Email marketing strategy

Sending occasional emails to an unengaged list won’t yield great results. Instead, work with me to develop a robust email strategy that connects with an engaged database of people genuinely interested in your products and offerings.

  • Competitor email marketing analysis

  • Your current email marketing analysis

  • Email marketing objectives

  • Initial 3-month email marketing plan, which includes:

    • Email marketing admin to make sure your set up is correct

    • Content/topic ideas for lead magnets

    • Email marketing automation ideas

    • Content ideas for email newsletters

    • How to monitor your email marketing campaigns

  • Business owners
  • Managing directors
  • Sales directors. . .

. . .in the retail, manufacturing, e-commerce, FMCG and product-based sectors, who have never used email marketing before. Or you’ve dabbled, and you’re not getting results.

You’re ready to be more strategic — and ensure email marketing is an effective use of your marketing spend.

£1200 one-off project fee.

Start here

04. SEO marketing strategy

Help the right customers — those ready to buy — find you online. You have your website; now partner with me to implement an SEO strategy that builds a strong online profile and ensures you rank highly for the right search terms.

  • Competitor SEO analysis
  • Your current SEO analysis
  • SEO objectives
  • Initial 3-month SEO plan which includes:
    • Website and search engine admin to make sure your set-up is correct
    • Keyword research
    • Content/topic ideas
    • Backlink suggestions
    • How to monitor your SEO
  • Business owners
  • Managing directors
  • Sales directors. . .

. . .in the retail, manufacturing, e-commerce, FMCG and product-based sectors, who have a website but struggle with low traffic and poor Google rankings.

You’re ready to maximise your website’s potential, climb the search engine ranks, and attract more ideal, ready-to-buy customers searching for your products online.

£1200 one-off project fee.

Start here

Not sure what’s best?

No worries. Let’s chat about your options in a free 30-minute consultation.

Submit an enquiry, and I’ll send you a link to book a time that works for you.

Submit enquiry

How the marketing strategy service works

Take a look at how everything works – as easy as these 7 steps!

01. Discovery call

A 30-minute discussion (online or on the phone) where I’ll ask you some key questions about your business so that I can gauge the size of the marketing strategy your business will require.

Book a call

02. Proposal

Shortly after the discovery call, I’ll email a proposal over to you. Have a read, ask questions, and when you’re ready to go ahead, we can get started.

03. Strategy call

Here’s where I get the nitty gritty from you. We’ll chat through your business goals (we’ll make them specific) so that I can make sure the marketing strategy is going to help you achieve these. 

We’ll also talk about what you already know about your customers or clients and a few other pieces of information that are relevant to your business and the marketing strategy.

04. Building the marketing strategy

This is where the magic starts to happen. I do some analysis, identify who your core clients are, set some specific marketing goals, and an actionable, time-scaled, initial 3-month plan.

The strategy includes regular checks to see what is being achieved with your marketing, and some KPIs to keep you on track.

05. Strategy delivery

Your marketing plan will be emailed over to you, usually within 4 weeks of us having the Strategy call.

06. Strategy follow up meeting

After you’ve had a chance to read and digest the strategy, this is the time for you to ask any questions and put actions in place.

This is also an opportunity for you to find out about the additional marketing support or mentoring that I offer businesses.

07. An up-to-date strategy

If you choose to continue your support after the initial strategy, each month, I’ll update your strategy to ensure it’s

  • Helping you to get organised so that you are being consistently visible
  • Researching your industry and any relevant news/topics
  • Observing your competitor’s marketing
  • Reviewing your marketing actions
  • Checking you are building relationships with your audience
  • Keeping your marketing on track in line with your business goals
  • Monitoring your marketing objectives
  • Adjusting the marketing time-lined plan accordingly

Meet Gill Bishop — that’s me!

A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)

I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.

And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .

Learn more

QUESTIONS ABOUT MARKETING STRATEGY SERVICES

FAQs

If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.

Actually, it doesn’t take 3 months to build! Your marketing strategy is actually built in month 1. But experience has taught me that once I deliver a marketing strategy, it gets put in the ‘too hard to do’ box and it isn’t implemented. To make sure you actually get started, in month 2, we concentrate on getting your ducks in a row, making tweaks to your website and generally what I call ‘marketing admin’ so that when you start implementing the plan in month 3, you’re ready to go.

Possibly, but this depends on a few things. The best thing to do here is get in touch, tell me more about what you need, and we can go from there.

I like to work both ways. It’s great if a client is nearby as I can visit their business and get to understand it. But equally working online is just as effective.

I would suggest a full marketing strategy — as it would be a cost-effective way to cover a whole range of marketing tactics. If you have any specific focuses (such as social media and email), we can explore this in detail.

I’m in Northwich, a friendly Cheshire town in the North West of England. But I offer marketing consultancy, strategy & support services nationwide.

You might have encountered agencies promising amazing results that didn’t materialise. And me? I don’t offer guarantees or claim you’ll see millions in sales within the first month. What I do guarantee is that your marketing strategy will be customised to your business goals, with tactics aligned accordingly. Marketing takes time, so we review progress monthly. If it’s working, we’ll continue as planned. If not, we’ll quickly identify the issues and make necessary adjustments.

Yes, as part of the marketing strategy, we set some goals that we’d like to achieve. Then each month I create a report which monitors these so we can see how things are progressing.

That’s great — and what I would often recommend. My marketing strategy retainer (priced at £675 per month) is a fantastic way to get that strategic-level input to steer your marketing, monitor results and make adaptations to stay ahead of the curve.

Honestly, you don’t until you’ve had an initial chat — you’ll soon get a feel. Send an enquiry, and I’ll arrange a discovery call with you.