MARKETING SUPPORT FOR ONLINE RETAILERS – CHERRYAID MARKETING
Case study
Online welly retailer
Market penetration strategy
MARKETING SUPPORT FOR ONLINE RETAILERS – CHERRYAID MARKETING
Case study
Online welly retailer
Market penetration strategy
A family-run welly retailer was achieving success during Covid, selling their wide calf wellies online.
Post-covid, sales began to decrease. The retailer had a core business goal to grow sales and be further established in the UK.
A family-run welly retailer was achieving success during Covid, selling their wide calf wellies online.
Post-covid, sales began to decrease. The retailer had a core business goal to grow sales and be further established in the UK.
How did I work?
To help the retailer reach new potential customers, full market research was carried out and a digital optimisation plan was created.
The market research analysed the internal and external market from size, through to corporate culture, and identified opportunities for marketing to support business growth.
How did I work?
To help the retailer reach new potential customers, full market research was carried out and a digital optimisation plan was created.
The market research analysed the internal and external market from size, through to corporate culture, and identified opportunities for marketing to support business growth.
WHAT WORK DID I DO?
Desk research including:
analysing data on the size of the sector, value and performance of the category, market and consumer trends, competitors and retailer market share. I also researched the existing website, including changes which could be considered in order to make customer journey improvements.
WHAT WORK DID I DO?
Desk research including:
analysing data on the size of the sector, value and performance of the category, market and consumer trends, competitors and retailer market share. I also researched the existing website, including changes which could be considered in order to make customer journey improvements.
WHAT WAS IN THE PROCESS?
A digital optimisation plan which looked at key customer personas and the customer journey.
Identified shopper and purchasing behaviour, customer usage, reasons why they may or may not purchase.
WHAT WAS IN THE PROCESS?
A digital optimisation plan which looked at key customer personas and the customer journey.
Identified shopper and purchasing behaviour, customer usage, reasons why they may or may not purchase.
Putting it all together
The information was put into a conversion optimisation plan, to improve awareness of the company and encourage sales. This included website improvements for conversion rate optimisation, social media, online PR, SEO (search engine optimisation), and a plan for encouraging repeat business. It was important to consider budget and return on investment in the plan and so regular monitoring and measuring was also put into the strategy.
Putting it all together
The information was put into a conversion optimisation plan, to improve awareness of the company and encourage sales. This included website improvements for conversion rate optimisation, social media, online PR, SEO (search engine optimisation), and a plan for encouraging repeat business. It was important to consider budget and return on investment in the plan and so regular monitoring and measuring was also put into the strategy.
OUTCOMES
The business made large scale changes to their website, to improve the customer journey. They also hired an SEO expert to improve their search engine rankings.
Within a few months they were receiving more orders and could see that the SEO strategy was working.
Understanding what their customers needed when deciding to make a purchase meant that the company was able to use this in their key messages when doing social media and email marketing.
OUTCOMES
The business made large scale changes to their website, to improve the customer journey. They also hired an SEO expert to improve their search engine rankings.
Within a few months they were receiving more orders and could see that the SEO strategy was working.
Understanding what their customers needed when deciding to make a purchase meant that the company was able to use this in their key messages when doing social media and email marketing.
ARE YOU READY TO CREATE MORE OPPORTUNITIES FOR YOUR BUSINESS?
Get consistent with your marketing, with plug-in, practical support.
From email campaigns that close sales to social content that draws in ready-to-buy customers, your marketing is more than just theory and strategy.
Choose from proactive marketing support packages that complement your marketing strategy.
ARE YOU READY TO CREATE MORE OPPORTUNITIES FOR YOUR BUSINESS?
Get consistent with your marketing, with plug-in, practical support.
From email campaigns that close sales to social content that draws in ready-to-buy customers, your marketing is more than just theory and strategy.
Choose from proactive marketing support packages that complement your marketing strategy.