I’ve worked with clients—manufacturers or retailers—who initially experienced success without dedicated marketing. Whether their product unintentionally became a hit or they had a ready-made customer base, they eventually hit a plateau. The burning question then arises: “How can I market my product?”
Why bother with marketing?
Q: What’s the big deal about marketing, and do I really need it?
A: Absolutely! Marketing isn’t just about social media posts; it’s a long-term, targeted, and consistent strategy to sell your products and grow your business.
Who am I talking to?
Q: How do I figure out who my customers really are?
A: Understanding your audience is key. Use existing data, conduct surveys, or directly ask your audience. Tailor your marketing to those who are likely to buy.
What makes my product special?
Q: How do I identify and showcase what sets my product apart?
A: Discover your Unique Selling Proposition (USP). Here’s some tips to help you identify your USP:
- what your product does better than others?
Is it faster, more efficient, or does it have a unique feature? Identify that standout quality.
- what resonates with your audience?
Think about what truly matters to your target audience. If your product addresses their needs or solves a problem in a way others don’t, that’s your USP.
- check out the competition:
Research what your competitors are doing. Your USP should highlight areas where you outshine them. Maybe it’s better quality, a more affordable price, or exceptional customer service.
There are lots of ways you can research what your competitors are doing in their digital marketing. Download my guide here.
- customer feedback:
In customer reviews and feedback, what do they love about your product? Use these positive aspects to shape your USP.
- Create a compelling story:
Write a story around your USP. Share stories of how your product has made a difference. People connect with stories, and it adds a personal touch to your brand.
Where should I show up?
Q: Which platforms are worth my time and effort for marketing?
A: Focus on your goals and target audience. Start with one strategy and platform, perfect it, then move on. Marketing is a marathon, not a sprint.
How do I keep the audience interested?
Q: What’s the secret to creating content that people actually want to engage with?
A: To keep your audience hooked, focus on content that’s going to interest them and answer their needs. Think and brainstorm around ‘How can I market my product?’
Be a storyteller, share real experiences and case studies that humanise your brand. You can mix up your content — think articles, visuals, and videos (video is a massive opportunity!). Stay relevant by using current trends and events, and encourage interaction through questions and polls. Keep it educational but helpful and digestible. Plan strategically with a content calendar to ensure consistency. Remember, it’s not just about what you say but how you say it—keep it engaging and authentic!
Social media: where should I focus my attention?
Q: How can I market my product and make the most impact on social media without spreading myself too thin?
A: Focus on platforms your audience uses. Be relevant, consistent, and genuinely engage with others. Quality over quantity is key.
You can read more about which social media platform is best for your business here.
What’s this SEO thing?
Q: How does SEO really work, and why should I care about it?
A: SEO assesses your digital presence. It’s crucial for visibility. Invest in great content on your website and consider expert help for technical aspects (like me!)
How do I know if it’s working?
Q: How do I make sense of all these analytics, and what should I be looking for?
A: Use Google Analytics to measure your website’s performance. Periodically check if it aligns with your goals. Adjust your marketing strategy based on the results.
You can read more about measuring and monitoring the performance of your marketing here.
Can I market without breaking the bank?
Q: Is it possible to market effectively on a tight budget?
A: Absolutely! Focus resources where they matter most. Stick to your strategy, avoid distractions, and stay within your set budget.
What’s next for my marketing?
Q: Now that I know all this, what should be my next steps in marketing?
A: The key is consistency. Make sure whatever it is you’re doing, that you do it regularly. Keep your brand tone and image consistent – it’s all about building those relationships and making sure customers ‘get’ what your business and products are all about.
How can I market my product successfully?
So there you have it, the top FAQs I’m asked about product marketing. If you have any other questions, please do not hesitate to get in touch.
