FREE DOWNLOAD
Category management review planner
Get a clear picture of your product category and stand out to those retailers
Wouldn’t it be ace if big opportunities came knocking?
You’re a manufacturer or a product-based business. And you’d love your product or products to be welcomed into the arms of an established retailer. But to get those opportunities you need to know your stuff, prove your value, and know how to apply it to your product offering.
You need to create a category review!
Download the free
category management review planner
and understand the nitty gritty of your product sector and use the data and insights to prove your value to those retailers.
Discover where you can find data
The essential ‘must have’ market research
The importance of visiting retailers
Are you ready to prove your worth to those retailers?
Category management identifies market gaps, delivers robust shopper insights, and presents clear, practical findings, giving you the market knowledge needed to thrive.
Have you tried to get your product in front of a retailer, only to be ignored or hit with a wall of silence?
They’re not being rude. Retail buyers are swamped with emails, samples and calls.
Having the data, insights and core information about your product category will help you to stand out to retail and wholesale customers. And the beauty is, you own the data and can use it to open even more doors, nurture existing relationships and create opportunities.
The starting point is getting the information together.
But if you don’t know where to look for the data, or the key insights that you need, it can be challenging to get started.
With my free download, the end goal is for you to have all the information you need to create your own category review.
Here’s what the free download covers:
- The key market data you need to create your category review
- The market research you’ll need to carry out with your customers
- The market research you’ll need to do in person
- Drawing conclusions
Retailers may ask you to provide a category review before stocking your products. This is your opportunity to evidence the gaps your product can fill, and how well your product can perform.
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
Complete your own category review using my free planner.