CATEGORY MANAGEMENT & REVIEW FOR MANUFACTURERS & RETAILERS – CHERRYAID MARKETING
Gain a clear picture of your product category, and make data-driven decisions that boost your bottom line.
The in-depth market knowledge you need.
You could be the best thing since sliced bread. But without knowing what customers want — and need — are you limiting your profitability and growth?
Having insight is everything when it comes to manufacturing and retail. After all, every consumer — whether buying a service station snack or fancy new wellies for their dog walks — provides valuable data based on what they buy, how they buy, and where they shop.
But that insight — and data — is vast. Step into a supermarket or browse an online retailer, and the overwhelm of what matters — and why — can be huge. Where do you start?
That’s where I plug-in to support you as a
marketing consultant specialising in manufacturing and retail.
Category management is a dedicated service that identifies market gaps, delivers robust shopper insights, and presents clear, practical findings, giving you the market knowledge needed to thrive.
BEFORE WE GET INTO THE NITTY-GRITTY. . .
Let’s talk about your current scenario as a manufacturer or retailer.
A big opportunity has come knocking.
Your product — or products — could be welcomed into the arms of a household name, go-to brand or established retailer.
But there’s just one thing. To secure the deal, you need to prove your value and that your product meets the criteria.
Category review serves as proof to the retailer
It shows that you don’t just know your stuff, you know how to apply it to your product offering. But how you frame and present this information — think easy-to-understand and engaging — is key to your success in front of a big-name retailer.
My service plugs this gap, takes the stress off your shoulders — and makes sure your wholesale opportunity is underpinned by data, insight and reasoning.
Retailers may ask you to provide a category review before stocking your products. This is your opportunity to evidence the gaps your product can fill, and how well your product can perform.
Or you’re the one creating the opportunities.
From dreaming up exciting innovations to sourcing new products for your range, you’re bubbling with ideas, and your track record proves you achieve impressive results.
You’re ready to take bold steps forward, but while passion drives you, you know that tangible evidence and data are essential for informed decision-making.
You need impartial insight
It shows that you don’t just know your stuff, you know how to apply it to your product offering. But how you frame and present this information — think easy-to-understand and engaging — is key to your success in front of a big-name retailer.
My service plugs this gap, takes the stress off your shoulders — and makes sure your wholesale opportunity is underpinned by data, insight and reasoning.
If you’ve had success in a category, but it feels like innovation is paramount to maintain growth, this is your time to review the status quo — and look for any emerging trends and gaps in the market that you can fill.
CATEGORY MANAGEMENT PROFESSIONAL SERVICES
What’s included in category management?
- Research and analysis of existing data (to be purchased separately if required)
- Store visits to take photographs, and gather insights on pricing, flavour profiles, store displays and promotions.
- Market research to examine consumer behaviour and trends
- A comprehensive report presented as a slide deck so you can review my findings
An initial review will take 6-8 weeks to complete. I recommend updating your review every quarter to keep up with market trends, and maximise your product(s)’ potential.
Your investment
Reviews start at £1500 and are quoted based on your product range, market situation, the amount of detail required, and any other specific requirements you may have.
Let’s have a chat. and I’ll send you an in-depth category review & management project proposal.
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
QUESTIONS ABOUT CATEGORY MANAGEMENT
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.
We would like to use your category management service on a quarterly basis and for seasonal changes. Is it possible for this to be a retained service?
Yes, I would recommend this, as it will allow you to have up-to-date information regularly. Knowing category changes as soon as they happen can help you stay ahead of the game. Please enquire here to find out about the retained service.
We need to present the category review to a customer. Can you create a presentation for us?
Yes, the information is provided in a branded presentation for you to use — that’s to say, you’ll receive a presentation using your brand colours and logomarks. There will also be a reference to CherryAid Marketing on each page. Depending on the customer, additional changes are possible, but there would be an admin fee.
Can you present the category review to a retailer?
Yes, I am happy to attend meetings with you to present category reviews. This service is in addition to the review cost and would also need to include travel expenses if the meeting is in person.
Where are you based?
I’m in Northwich, a friendly Cheshire town in the North West of England. However, I am available to support retailers and manufacturers nationwide.
CATEGORY MANAGEMENT & REVIEW FOR MANUFACTURERS & RETAILERS – CHERRYAID MARKETING
Gain a clear picture of your product category, and make data-driven decisions that boost your bottom line.
The in-depth market knowledge you need.
You could be the best thing since sliced bread. But without knowing what customers want — and need — are you limiting your profitability and growth?
Having insight is everything when it comes to manufacturing and retail. After all, every consumer — whether buying a service station snack or fancy new wellies for their dog walks — provides valuable data based on what they buy, how they buy, and where they shop.
But that insight — and data — is vast. Step into a supermarket or browse an online retailer, and the overwhelm of what matters — and why — can be huge. Where do you start?
That’s where I plug-in to support you as a
marketing consultant specialising in manufacturing and retail.
Category management is a dedicated service that identifies market gaps, delivers robust shopper insights, and presents clear, practical findings, giving you the market knowledge needed to thrive.
BEFORE WE GET INTO THE NITTY-GRITTY. . .
Let’s talk about your current scenario as a manufacturer or retailer.
A big opportunity has come knocking.
Your product — or products — could be welcomed into the arms of a household name, go-to brand or established retailer.
But there’s just one thing. To secure the deal, you need to prove your value and that your product meets the criteria.
Category review serves as proof to the retailer
It shows that you don’t just know your stuff, you know how to apply it to your product offering. But how you frame and present this information — think easy-to-understand and engaging — is key to your success in front of a big-name retailer.
My service plugs this gap, takes the stress off your shoulders — and makes sure your wholesale opportunity is underpinned by data, insight and reasoning.
Retailers may ask you to provide a category review before stocking your products. This is your opportunity to evidence the gaps your product can fill, and how well your product can perform.
Or you’re the one creating the opportunities.
From dreaming up exciting innovations to sourcing new products for your range, you’re bubbling with ideas, and your track record proves you achieve impressive results.
You’re ready to take bold steps forward, but while passion drives you, you know that tangible evidence and data are essential for informed decision-making.
You need impartial insight
It shows that you don’t just know your stuff, you know how to apply it to your product offering. But how you frame and present this information — think easy-to-understand and engaging — is key to your success in front of a big-name retailer.
My service plugs this gap, takes the stress off your shoulders — and makes sure your wholesale opportunity is underpinned by data, insight and reasoning.
If you’ve had success in a category, but it feels like innovation is paramount to maintain growth, this is your time to review the status quo — and look for any emerging trends and gaps in the market that you can fill.
CATEGORY MANAGEMENT PROFESSIONAL SERVICES
What’s included in category management?
- Research and analysis of existing data (to be purchased separately if required)
- Store visits to take photographs, and gather insights on pricing, flavour profiles, store displays and promotions.
- Market research to examine consumer behaviour and trends
- A comprehensive report presented as a slide deck so you can review my findings
An initial review will take 6-8 weeks to complete. I recommend updating your review every quarter to keep up with market trends, and maximise your product(s)’ potential.
Your investment
Reviews start at £1500 and are quoted based on your product range, market situation, the amount of detail required, and any other specific requirements you may have.
Let’s have a chat. and I’ll send you an in-depth category review & management project proposal.
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
QUESTIONS ABOUT CATEGORY MANAGEMENT
FAQs
If you don’t see your question here, or simply would like some more information before booking, enquire here — and I’ll come back to you in a tick.
We would like to use your category management service on a quarterly basis and for seasonal changes. Is it possible for this to be a retained service?
Yes, I would recommend this, as it will allow you to have up-to-date information regularly. Knowing category changes as soon as they happen can help you stay ahead of the game. Please enquire here to find out about the retained service.
We need to present the category review to a customer. Can you create a presentation for us?
Yes, the information is provided in a branded presentation for you to use — that’s to say, you’ll receive a presentation using your brand colours and logomarks. There will also be a reference to CherryAid Marketing on each page. Depending on the customer, additional changes are possible, but there would be an admin fee.
Can you present the category review to a retailer?
Yes, I am happy to attend meetings with you to present category reviews. This service is in addition to the review cost and would also need to include travel expenses if the meeting is in person.
Where are you based?
I’m in Northwich, a friendly Cheshire town in the North West of England. However, I am available to support retailers and manufacturers nationwide.