MARKETING STRATEGY, SUPPORT, MENTORING & CATEGORY MANAGEMENT FOR FMCG MANUFACTURERS & RETAILERS – CHERRYAID MARKETING
Case studies and recommendations
See how I work and what clients say about my services
Are you thinking of working with me? Find out what’s included in my work – and how I work by reading these case studies.
BUT WHAT DO CLIENTS REALLY THINK?
Here are some testimonials from my real life clients…
“Gill is a down to earth, straight talking and hugely professional. I have had the pleasure of working with her on several projects for my own business and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement. Very happy to recommend.”
Verity Smith, The Wide Welly Company
“Working with Gill is really helping to professionalise our marcomms and we’re delighted with the progress we have made, and look forward to continuing into the future.”
Mike Watson, Active Cheshire
“I spent a morning with Gill along with 2 other business owners for some basic Mailchimp training. Gill created a training schedule that was tailored specifically to our needs.
Although I had used Mailchimp before I was still a novice and could just about find my way around. Gill patiently took us through all the basics we needed to build our audience in Mailchimp, create tags and sectors and use these to create tailored mailshots.
I found this training invaluable and have been able to help my clients produce targeted newsletters and maintain their audiences in compliance with GDPR ever since then.
I would highly recommend Gill if you need help with your email marketing, whether you need training, a strategy or hands-on support!”
Julia Allpress, Raspberry Business Support
“I have been present on social media for quite a few years now. Not always very consistent and not always very clear. In fact, sometimes I was there all the time, sometimes none of the time, and often with very random posts!
“Part of the problem was making time and an even bigger part was knowing where this social media activity fitted in with the rest of the business.
“Enter Gill.
“At first, I knew Gill as someone who knows all things social media and I confess that I thought she might be the solution to my problem with my not having enough time!
“What I got though was so much more.
“Gill helps me with my scheduling and posting so it helps me manage my time much better. But she doesn’t just post.
“She takes the time to fully understand me and my offer and my values and my aspirations.
“She schedules, organises and keeps me on track ( let’s not call it nagging even though that is what I need!)
“She meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted.
“What this means is that I am seen by potential clients, current clients, and supporters.
“Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out. People I would love to work with have been following me, interacting with me, or even lurking in the background, but when they want to start working, they know where and how to find me.
“Gill has introduced me to marketing strategy and is walking right alongside me.
“If you need to be showing up and you know that marketing is the lifeblood of your business (and whose isn’t?), then contact Gill to see how she can support you.”
Catherine Sandland, White Hart Training.
“Any time spent with Gill is not wasted. She has a wealth of knowledge and experience to share with small business owners such as myself. Her advice about the best ways I could manage my customer journey has meant that I’ve been able to automate more processes which in turn saves me time, and means that my customers get a much more consistent and organised response from me. Thanks Gill”
Sally Smith, I’m Worried About Mum
“Gill has helped me create actionable goals for my marketing, and she supports me in seeing them through. Her straightforward approach means that I always get honest opinions. She’s taken the time to get me and get how I work and uses that to help motivate me in my marketing. And because she’s approachable, I know if I have any questions, need to discuss ideas, or just want a push in the right direction, she’s available at the end of the phone.”
Zoe Briers, New Moon Collective
“I highly recommend Gill, she is great at pulling together a manageable and realistic marketing plan and holding you accountable to get it done. She simplifies marketing for you and is a whiz at email campaigns!”
Becs Bate, Social Media Executive
“As a large local volunteer organisation spread over a wide area with over 1000 members, we found the logistics of promoting 15 groups a challenge and lacked direction and coordination in selling the great work we do. After speaking to Gill, it was very clear to see the value she could quickly bring to our organisation in terms of media promotion with her professional organisation and outstanding awareness of the industry. Having tried ourselves, we clearly saw Gill as not only a media promotions professional, but also someone who would drive change across our organisation and help promote the value of a media presence amongst our own teams too. In a matter of weeks, we’d seen our social media footprint quadruple in terms of visits to our pages and from one key event that Gill promoted for us, we had over 100 new joining requests in a matter of hours.
“Gill and I began working together in 2019 when I needed additional help to run my business. Her knowledge of how to increase my profile really worked for me, and she also wrote press releases and sent them out to relevant media, kept me on the straight and narrow for what I was supposed to be doing, had fortnightly meetings with me so we can update each other on the To Do list and advised me on running my networking meetings. Gill is a great connection to have and enjoys meeting new people, sharing connections and helping businesses move forward…vital in these current times!”
Judith Kenyon, JK Events
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
MARKETING STRATEGY, SUPPORT, MENTORING & CATEGORY MANAGEMENT FOR FMCG MANUFACTURERS & RETAILERS – CHERRYAID MARKETING
Case studies & recommendations
See how I work and what clients say about my services.
Are you thinking of working with me? Find out what’s included in my work – and how I work by reading these case studies.
BUT WHAT DO CLIENTS REALLY THINK?
Here are some testimonials from my real life clients. . .
“Gill is a down to earth, straight talking and hugely professional. I have had the pleasure of working with her on several projects for my own business and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement. Very happy to recommend.”
Verity Smith, The Wide Welly Company
“Working with Gill is really helping to professionalise our marcomms and we’re delighted with the progress we have made, and look forward to continuing into the future.”
Mike Watson, Active Cheshire
“I spent a morning with Gill along with 2 other business owners for some basic Mailchimp training. Gill created a training schedule that was tailored specifically to our needs.
Although I had used Mailchimp before I was still a novice and could just about find my way around. Gill patiently took us through all the basics we needed to build our audience in Mailchimp, create tags and sectors and use these to create tailored mailshots.
I found this training invaluable and have been able to help my clients produce targeted newsletters and maintain their audiences in compliance with GDPR ever since then.
I would highly recommend Gill if you need help with your email marketing, whether you need training, a strategy or hands-on support!”
Julia Allpress, Raspberry Business Support
“I have been present on social media for quite a few years now. Not always very consistent and not always very clear. In fact, sometimes I was there all the time, sometimes none of the time, and often with very random posts!
“Part of the problem was making time and an even bigger part was knowing where this social media activity fitted in with the rest of the business.
“Enter Gill.
“At first, I knew Gill as someone who knows all things social media and I confess that I thought she might be the solution to my problem with my not having enough time!
“What I got though was so much more.
“Gill helps me with my scheduling and posting so it helps me manage my time much better. But she doesn’t just post.
“She takes the time to fully understand me and my offer and my values and my aspirations.
“She schedules, organises and keeps me on track ( let’s not call it nagging even though that is what I need!)
“She meets with me and builds a marketing strategy that supports the aims and goals I set for the business and is long-term, consistent and targeted.
“What this means is that I am seen by potential clients, current clients, and supporters.
“Now I have a reliable and consistent presence and I am sharing things that build connections and relationships, I am finding that my perfect clients are hunting me out. People I would love to work with have been following me, interacting with me, or even lurking in the background, but when they want to start working, they know where and how to find me.
“Gill has introduced me to marketing strategy and is walking right alongside me.
“If you need to be showing up and you know that marketing is the lifeblood of your business (and whose isn’t?), then contact Gill to see how she can support you.”
Catherine Sandland, White Hart Training.
“Any time spent with Gill is not wasted. She has a wealth of knowledge and experience to share with small business owners such as myself. Her advice about the best ways I could manage my customer journey has meant that I’ve been able to automate more processes which in turn saves me time, and means that my customers get a much more consistent and organised response from me. Thanks Gill”
Sally Smith, I’m Worried About Mum
“Gill has helped me create actionable goals for my marketing, and she supports me in seeing them through. Her straightforward approach means that I always get honest opinions. She’s taken the time to get me and get how I work and uses that to help motivate me in my marketing. And because she’s approachable, I know if I have any questions, need to discuss ideas, or just want a push in the right direction, she’s available at the end of the phone.”
Zoe Briers, New Moon Collective
“I highly recommend Gill, she is great at pulling together a manageable and realistic marketing plan and holding you accountable to get it done. She simplifies marketing for you and is a whiz at email campaigns!”
Becs Bate, Social Media Executive
“As a large local volunteer organisation spread over a wide area with over 1000 members, we found the logistics of promoting 15 groups a challenge and lacked direction and coordination in selling the great work we do. After speaking to Gill, it was very clear to see the value she could quickly bring to our organisation in terms of media promotion with her professional organisation and outstanding awareness of the industry. Having tried ourselves, we clearly saw Gill as not only a media promotions professional, but also someone who would drive change across our organisation and help promote the value of a media presence amongst our own teams too. In a matter of weeks, we’d seen our social media footprint quadruple in terms of visits to our pages and from one key event that Gill promoted for us, we had over 100 new joining requests in a matter of hours.
“Gill and I began working together in 2019 when I needed additional help to run my business. Her knowledge of how to increase my profile really worked for me, and she also wrote press releases and sent them out to relevant media, kept me on the straight and narrow for what I was supposed to be doing, had fortnightly meetings with me so we can update each other on the To Do list and advised me on running my networking meetings. Gill is a great connection to have and enjoys meeting new people, sharing connections and helping businesses move forward…vital in these current times!”
Judith Kenyon, JK Events
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .