This video is about email marketing and how to get subscribers onto your email list using a lead magnet.
You might be doing email marketing, but you may be struggling to get those right people onto your, database or email software, so how you can get the right people to subscribe to your newsletters?
Here, we’ll cover:
- Why email marketing should be part of your marketing strategy
- What is a lead magnet? And
- How to use a lead magnet to grow your subscribers
If you’d like to know more about lead magnets and why you should be using them, take a read here.
Why should emails be part of your marketing strategy?
The first reason is it’s not spammy. You are building a one to one relationship with someone. You’re hitting their inbox directly, and you are letting them know all about you, your business, your products, your services. And it’s all helping build a picture and helping them build trust with you and your brand.
The second reason is this. Have you heard of people that have been hacked on Facebook or they’ve lost access to their Instagram accounts? If they’re not doing anything other than social media then they haven’t got contact details. How can they rebuild that? They’ve got to start from scratch. If you’ve got email marketing going on, you’re already communicating with those people in a different way.
What is a lead magnet?
A lead magnet is a pop up box on a website that offers a freebie or a download or an offer. You pop your email address in and in return you get something free in exchange for entering your details. And then the company can they have your permission to start emailing you.
Lead magnets are a really good way of getting those people who are genuinely interested in what you’re offering, onto your email database onto your email list. They’ve given you permission to email them, so you’re not going be spamming them. You’re actually sending these people details about things that they are interested in.
Before you think about creating a lead magnet
I want you to have a think about the audience you want to reach. What are their troubles? What are their challenges? And can you help them with any of their challenges in the sort of lead magnet that you’re going to provide them? What is it that you offer that answers a need that they have? And how can you tease them with that information so that they get a bit of flavour of how you work?
Next, what is your reason for doing the lead magnet? Have you set yourself a goal of getting a certain amount of clients by the end of the year or, a certain amount of sales in a timeframe?
Give yourself a goal so you know why you’re doing a lead magnet.
You’re not just doing it because someone told you that you ought to be doing a lead magnet and getting people on your email list. There needs to be a reason why you’re doing it.
Things you can create as a lead magnet
Here are some ideas you can use to create your lead magnet and how to use a lead magnet to grow your subscribers.
Freebies.
A freebie could be a free download for the user to print out and stick on the wall
Quiz
A quiz to analyse where they’re at with something in their business, for example.
Free download
This could be a template. It could be, something that they can use, download or something they can take away and use themselves.
Ebook
An ebook could be a lot of work. So just be careful how much time and content you put into it. If you give it all away, what’s their reason to come to you to work with you?
Webinar
A webinar gives your audience some really useful advice. For example, I could do a webinar on this, for example. And ask people to sign up, and they could come along and listen to me talk about lead magnets because it might be helpful to them. It also gives them the opportunity to ask you some questions, as well and get to know you that little bit better.
Workshop
An online workshop where you sit and go through something together.
Videos
You could create a series of videos that talks your audeince through how to do something.
A how to guide
Helping people understand how to do something.
Special offers
Offers are, the thing that people see after a few seconds on your website. They do work. People do purchase, but also you’ve then got their contact details.
Calculators
They’re quite a good tool to engage people and get them to rate themselves or rate their business or rate their products or services.
How to use a lead magnet to grow your subscribers
So there you have it. A few ideas of things that you could do as your lead magnets. You don’t need loads and loads of subscribers on your email marketing database. You just want the right kind of people on your list. Quality over quantity, as they say.
Two brains are better than one!
Now you might be thinking, ‘oh, I’m really not sure’ or ‘I’ve got a few ideas, but I could do with talking to someone about that.’
I offer marketing mentoring sessions specifically for times like these. You can book a two hour session so that we can brainstorm it together. We’ll talk about who your audience is, and get that lead magnet really right for your audience so that you get those right people on your email list.
Any questions, please get in touch.
