5 marketing strategies for business growth

I bet if I asked you what your business goals are, one of them would be to grow. Whether that’s growth in brand awareness, growth in sales and turnover, or growth in customer numbers. Am I right? If so, this blog is for you. It’s all about marketing strategies that work regardless of your business size or the industry you are in. Because having the right marketing strategy and delivering it with consistency leads to growth. Below you’ll find my top five marketing strategies for business growth.

And the beauty of these strategies is that they can be tailored to your specific business needs and goals.

Marketing strategies for business growth

If you’re looking for the top digital marketing strategies, the tips below will stand you in good stead for creating content that will help your business to grow.

1. Really get to know your audience

How well do you understand your customers? I’m talking about everything from who they are through to why they buy and how much they’re likely to spend. Because understanding your target clients is the foundation layer you need for a marketing strategy.

If you don’t think you know your audience that well, here are some tips to find out more about them:

Use data from your sales and feedback from your existing customers to create buyer personas. To get valuable feedback, arrange to speak with your buyers, send surveys or even arrange focus groups. This will give you real insights and data.
Regularly check your Google Analytics and other online insights. Set regular intervals to check who the people are that are visiting your website, and who engages with your social media content.
If you use email marketing, segment your audience so that the messages they receive from you are personal and interesting to them.

Having this information about your target audience will help inform your entire marketing strategy – from what you want to achieve through to the marketing tactics to use to reach these key people and build relationships with them.

Understanding your customers — Getting to know what makes your customers tick is a key strategy.

Are you struggling to understand your customers? My bespoke marketing strategies dig deep into who your audience is and the market that you’re in.

2. Build a strong online presence

What’s your online presence like? You’ve got a website…maybe do some social media…but how often do you update them and how consistent are you with them? The key to effective digital marketing strategies in 2024 is to have a solid presence. This helps customers to find you and most importantly grow trust with your brand.

Here’s what I’d say are the three key tips I’d start with in your building your solid online presence:

Make sure your website is user friendly, so think about how easy is it for my customers to find the information they need? And always, always make sure it is mobile-optimised.
Keep your social media profiles consistent and engaging. By that I mean, make sure your messages and profile is consistent across the platforms you use (and that your customers use!) But also think about what would make you be interested in the content you’re creating.
Regularly and consistently create and publish valuable content. I’m talking blogs on your website (great for search engine optimisation (SEO) using those lovely keywords and phrases), case studies, videos and other social media posts.

Your online presence will differ depending on your business and industry. For example, a manufacturer who is supplying a retailer might focus more on industry-specific content. Whereas an ecommerce site needs to concentrate on building business to consumer relationships so they’ll need to put their focus on SEO and user experience.

Do you need help strengthening your online presence? I can craft a strategy that works for your business.

Book a discovery call

3. Develop a multi-channel marketing plan

What’s a multi-channel marketing strategy? It’s where you create content and reach your customers on multiple platforms and levels. And why would you do this? It helps to increase your brand’s visibility and engagement.

Here are a couple of practical tips to help you develop your multi-channel marketing strategy:

Plan to integrate your social media, email marketing and SEO into one cohesive plan – so they’re all working towards the same goal.
Repurpose your content across the multiple channels so that you’re not having to reinvent the wheel everytime you need to create some content.
Make sure you track and analyse the performance of your content on channels, and be prepared to make tweaks as necessary.

Here’s some examples. A high street retailer, let’s say a coffee shop, might focus more on Instagram and boosting their local SEO, whereas a manufacturer could prioritise LinkedIn and growing their brand awareness in trade publications.

multi channel marketing as a marketing strategy for business growth — Use a variety of channels to reach your target audience.

My services can help you to create multi-channel marketing strategies that drive results, regardless of your industry.

Build your marketing strategy

4. Build relationships with your customers

When you look at marketing strategies for business growth, one thing that is so often overlooked, but can be fairly easy to gain more sales, is the relationships with your customers. Happy customers become advocates for you and your business and brand, you have less cost per new customer and you can increase retention. It’s a win, win, win!

So how can you grow your relationships with your customers? Here’s a few tips:

Put a loyalty programme or referral scheme in place. Who doesn’t love a store discount card or getting money off your next order for referring a friend?
Personalise your email campaigns for existing customers. Consider running special promotions or discount codes just for them.
Make sure your customer service and follow up is second to none. If there’s an issue, you’ve sorted it. If there’s a complaint, it’s taken seriously and dealt with. And make sure you ask for those happy customer reviews!

Do you need a bespoke approach to to keep your customers loyalty? Let me help you nurture those relationships with marketing support.

5. Measure, monitor and optimise the marketing you’re doing

There is no point implementing any of these marketing strategies for business growth if you aren’t going to measure their impact. Getting access to this data will mean that the marketing you do leads to better decisions and improved return on investment.

How do you measure marketing? Here’s a few tips:

Set clear, measurable (SMART) goals for all marketing activities
Use analytics tools such as Google Analytics, Search Console and social media insights. This will mean you’re tracking performance. Build it into your schedule at regular intervals
Don’t be afraid to tweak your strategy based on these results. Monitoring the data regularly will mean that you’ll identify if changes need to be made, and make sure that you action it quickly and effectively.

Monitor and measure results — Regularly measure the effectiveness of your marketing activities.

Whether you’re running a small online shop or a large manufacturing company, constantly monitoring your marketing will mean that you get the best return on investment.

My bespoke strategies focus on constant refinement to ensure you’re getting the best results.