Do you want to get more people on your email list? This video is about how to build your email list.
Why would you do email marketing?
It’s one of the most effective marketing tools that we have and when it’s done well, it really, really works. I encourage people to build email marketing into their plans.
It’s not spammy.
It’s not intrusive.
If you’ve got people on your list who want to hear from you, they are happy to get an email from you.
And the important thing to remember is it’s not a one-to-many strategy. It’s a one-to-one. You are building a relationship with someone because you are hitting directly in their inbox. And it’s important to remember that, that it’s a personal one-to-one relationship that you’re building.
Where can you place your email subscribe box?
This video looks at the different places you can put the subscribe box to get people to sign up to your newsletter.
Who should be on your email marketing list?
It’s important to understand who it is you want to get on your list. Who do you want to get on your email marketing software? Once you’ve got an understanding of that, how are you going to get them there?
How can you get people to subscribe to your list?
Here are some of the places I suggest you place your email subscribe box.
Use your social media profile
Put the email subscribe box or a link to it in your social media profile. You can put it on your LinkedIn profile or in your Instagram Link in Bio. Or you could create a header on Facebook which refers to it too.
Opt in box on your website
Have a static subscribe box on your website. A lot of businesses put subscribe box at the bottom of their webpages, but to maximise exposure, I suggest putting it at the top and throughout your copy.
The wording that you use
Instead of writing ‘subscribe to our newsletter’, can you be creative? Explain what people will receive when they subscribe. Make them realise that there is value in them typing in their email address.
A website pop up
You could add a pop up on your website which interrupts the flow when someone lands on your website. These are great for adding offers and discounts.
Lead magnets
Creating a lead magnet is a big topic, you can read more about them here: https://www.cherryaidmarketing.co.uk/lead-magnets/ They’re great to offer something for free, such as download, guide, template, demo or even a webinar.
Other places for your email subscribe box
Here are a few more places that are great for encouraging subscribers:
- your email signature.
- online store checkout page.
- create QR codes.
People will subscribe
I hope you can see that there’s a whole load of things that you can do to encourage people to give you their details. If you’re providing useful, helpful information, they will subscribe if they’re interested. And then once you know that people are interested, you can email them and start building that relationship.
Are you ready to start using email marketing?
If you’re ready to get started, but want a helping hand, book a mentoring session with me. In two hours we’ll have it all planned out so that you can implement a great email marketing strategy. Any questions? Book a discovery call and let’s chat.
