WEBSITE PRIVACY NOTICE
We are CherryAid Marketing. Our registered address is at 22, Foxendale Close, Northwich, Cheshire, CW8 4GZ. In this privacy notice, we will refer to ourselves as ‘we’, ‘us’ or ‘our’. We are the Data Controller of the personal information we collect, hold and use about you, as explained in this notice.
You can get hold of us in any of the following ways:
a. by phoning us on 07753 322651;
b. by emailing us at gill.bishop@cherryaidmarketing.co.uk; or
c. by writing to us at 22 Foxendale Close, Northwich, Cheshire, CW8 4GZ.
We take the privacy, including the security, of personal information we hold about you seriously. This privacy notice is designed to inform you about how we collect personal information about you and how we use that personal information. You should read this privacy notice carefully so that you know and can understand why and how we use the personal information we collect and hold about you.
We do not have a data protection officer, but if you have any questions about this privacy notice or issues arising from it, you should contact Gill Bishop, who is responsible for matters relating to data protection at our organisation, including any matters in this privacy notice. You can contact them using the details set out above.
We may update this privacy notice from time to time. This version was last updated on 8th November 2024.
1. Key definitions
1.1. The key terms that we use throughout this privacy notice are defined below, for ease:
1.2. Data Controller: under UK data protection law, this is the organisation or person responsible for deciding how personal information is collected and stored and how it is used.
1.3. Data Processor: a Data Controller may appoint another organisation or person to carry out certain tasks in relation to the personal information on behalf of, and on the written instructions of, the Data Controller. (This might be the hosting of a site containing personal data, for example, or providing an email-marketing service that facilitates mass distribution of marketing material to a Data Controller’s customer base.)
1.4. Personal Information: in this privacy notice, we refer to your personal data as ‘personal information’. ‘Personal information’ means any information from which a living individual can be identified. It does not apply to information that has been anonymised.
1.5. Special Information – certain very sensitive personal information requires extra protection under data protection law. Sensitive data includes information relating to health, racial and ethnic origin, political opinions, religious and similar beliefs, trade union membership, sex life and sexual orientation and also includes genetic information and biometric information.
2. Details of personal information that we collect and hold about you
2.1. Set out below are the general categories in each case the types of personal information that we collect, use and hold about you:
| General Category | Types of Personal Data in that category |
| Identity information | This is information relating to your identity such as your name (including any previous names and any titles that you use), gender, marital status and date of birth |
| Contact information | This is information relating to your contact details such as email address, addresses, telephone numbers |
| Website, Device and Technical Information | This is information about your use of our website and technical data which we collect (including your IP address, the type of browser you are using and the version, the operating system you are using, details about the time zone and location settings on the device and other information we receive about your device). |
3. Details of special information that we collect and hold about you
3.1. Special information is explained in section 1 above. We do not collect or hold any special information about you.
3.2. We do not collect information from you relating to criminal convictions or offences.
4. Details of how and why we use personal information
4.1. We are only able to use your personal information for certain legal reasons set out in data protection law. There are legal reasons under data protection law other than those listed below; but, in most cases, we will use your personal information for the following legal reasons:
a. Contract Reason: this is in order to perform our obligations to you under a contract we have entered into with you;
b. Legitimate Interests Reason: this is where the use of your personal information is necessary for our (or a third party’s) legitimate interests, so long as that legitimate interest does not override your fundamental rights, freedoms or interests;
c. Legal Obligation Reason: this is where we have to use your personal information in order to perform a legal obligation by which we are bound; and
d. Consent Reason: this is where you have given us your consent to use your personal information for a specific reason or specific reasons.
4.2. So that we are able to provide you with services, we will need your personal information. If you do not provide us with the required personal information, we may be prevented from supplying the services to you.
4.3. It is important that you keep your personal information up to date. If any of your personal information changes, please contact us as soon as possible to let us know. If you do not do this, then we may be prevented from supplying the services to you.
4.4. Where we rely on consent for a specific purpose as the legal reason for processing your personal information, you have the right under data protection law to withdraw your consent at any time. If you do wish to withdraw your consent, please contact us using the details set out at the beginning of this notice. If we receive a request from you withdrawing your consent to a specific purpose, we will stop processing your personal information for that purpose, unless we have another legal reason for processing your personal information – in which case, we will confirm that reason to you.
4.5. We have explained below the different purposes for which we use your personal information and, in each case, the legal reason(s) allowing us to use your personal information. Please also note the following:
a. if we use the Legitimate Interests Reason as the legal reason for which we can use your personal information, we have also explained what that legitimate interest is; and
b. for some of the purposes, we may have listed more than one legal reason on which we can use your personal information, because the legal reason may be different in different circumstances. If you need confirmation of the specific legal reason that we are relying on to use your personal data for that purpose, please contact us using the contact details set out at the start of this privacy notice.
| Purpose | Legal Reason(s) for using the personal information |
| To recommend and send communications to you about goods, services, and/or digital content that you may be interested in. More details about marketing are set out in section 11 below | Legitimate Interests Reason (in order to grow our business |
| To understand how customers and visitors to our website use the website and interact with it via data analysis | Legitimate Interests Reason (to improve and grow our business, including our website, and to understand our customer’s needs, desires and requirements) |
| To contact you | Legitimate Interests Reason (to respond to your queries) |
4.6. Sometimes we may anonymise personal information so that you can no longer be identified from it and use this for our own purposes. In addition, sometimes we may use some of your personal information together with other people’s personal information to give us statistical information for our own purposes. Because this is grouped together with other personal information and you are not identifiable from that combined data we are able to use this.
4.7. Under data protection laws, we can only use your personal information for the purposes we have told you about, unless we consider that the new purpose is compatible with the purpose(s) we told you about. If we want to use your personal information for a different purpose that we do not think is compatible with the purpose(s) we told you about, then we will contact you to explain this and what legal reason is in place to allow us to do this.
5. Details of how we collect personal information and special information
5.1. We usually collect Identity Information, Contact Information, Marketing Information directly from you when you fill out a form, survey or questionnaire, contact us by email, telephone, in writing or otherwise. This includes the personal information that you provide to us when you subscribe to our mailing list.
5.2. We may receive some of your personal information from third parties or publicly available sources. This includes:
a. Website, Device and Technical Information from third parties such as analytics providers (like Google
6. Details about who personal Information may be shared with
6.1. We may need to share your personal information with other organisations or people. These organisations include:
a. Third parties who may include:
i) Suppliers: such as IT support services, payment providers, administration providers, marketing agencies;
ii) Government bodies and regulatory bodies: such as HMRC, fraud prevention agencies;
iii) Our advisors: such as lawyers, accountants, auditors, insurance companies;
iv) Email platforms;
b. any organisations that propose to purchase our business and assets, in which case we may disclose your personal information to the potential purchaser.
6.2. Depending on the circumstances, the organisations or people who we share your personal information with will be acting as either Data Processors or Data Controllers. Where we share your personal information with a Data Processor, we will ensure that we have in place contracts that set out the responsibilities and obligations of us and them, including in respect of security of personal information.
6.3. We do not sell or trade any of the personal information that you have provided to us.
7. Details about transfers to countries outside of the EEA
7.1. We do not transfer your personal information outside of the EEA.
8. Details about how long we will hold your personal information
8.1. We will only hold your personal data for as long as is necessary. How long is necessary will depend upon the purposes for which we collected the personal information (see section 4 above) and whether we are under any legal obligation to keep the personal information (such as in relation to accounting or auditing records or for tax reasons). We may also need to keep personal information in case of any legal claims.
8.2. We have set out above the details of our retention periods for different types of data. You can find them in section 2 and also in section 3.
9. Automated decision making
9.1. ‘Automated decision making’ is where a decision is automatically made without any human involvement. Under data protection laws, this includes profiling. ‘Profiling’ is the automated processing of personal data to evaluate or analyse certain personal aspects of a person (such as their behaviour, characteristics, interests and preferences).
9.2. Data protection laws place restrictions upon us if we carry out any automated decision making (including profiling) that produces a legal effect or similarly significant effect on you.
9.3. We do not carry out any automated decision making (including profiling) that produces a legal effect or similarly significant effect on you. If we do decide to do this then we will notify you and we will inform you of the legal reason we are able to do this.
10. Your rights under data protection law
10.1. Under data protection laws, you have certain rights in relation to your personal information, as follows:
a. Right to request access: (this is often called ‘subject access’). This is the right to obtain from us a copy of the personal information that we hold about you. We must also provide you with certain other information in response to these requests to help you understand how your personal information is being used.
b. Right to correction: this is the right to request that any incorrect personal data is corrected and that any incomplete personal data is completed.
c. Right to erasure: (this is often called the ‘right to be forgotten’).This right only applies in certain circumstances. Where it does apply, you have the right to request us to erase all of your personal information.
d. Right to restrict processing: this right only applies in certain circumstances. Where it does apply, you have the right to request us to restrict the processing of your personal information.
e. Right to data portability: this right allows you to request us to transfer your personal information to someone else.
f. Right to object: you have the right to object to us processing your personal information for direct marketing purposes. You also have the right to object to us processing personal information where our legal reason for doing so is the Legitimate Interests Reason (see section 4 above) and there is something about your particular situation that means that you want to object to us processing your personal information. In certain circumstances, you have the right to object to processing where such processing consists of profiling (including profiling for direct marketing).
10.2. In addition to the rights set out in section 10.1, where we rely on consent as the legal reason for using your personal information, you have the right to withdraw your consent. Further details about this are set out in section 4.5.
10.3. If you want to exercise any of the above rights in relation to your personal information, please contact us using the details set out at the beginning of this notice. If you do make a request, then please note:
a. we may need certain information from you so that we can verify your identity;
b. we do not charge a fee for exercising your rights unless your request is unfounded or excessive; and
c. if your request is unfounded or excessive, then we may refuse to deal with your request.
11. Marketing
11.1. You may receive marketing from us about similar goods and services, where either you have consented to this, or we have another legal reason by which we can contact you for marketing purposes.
11.2. However, we will give you the opportunity to manage how or if we market to you. In any email that we send to you, we provide a link to either unsubscribe or opt out, or to change your marketing preferences. To change your marketing preferences, and/or to request that we stop processing your personal information for marketing purposes, you can always contact us on the details set out at the beginning of this notice.
11.3. If you do request that we stop marketing to you, this will not prevent us from sending communications to you that are not to do with marketing (for example in relation to services that you have purchased from us).
11.4. We do not pass your personal information on to any third parties for marketing purposes.
12. Complaints
12.1. If you are unhappy about the way that we have handled or used your personal information, you have the right to complain to the UK supervisory authority for data protection, which is the Information Commissioner’s Office (ICO). Please do contact us in the first instance if you wish to raise any queries or make a complaint in respect of our handling or use of your personal information, so that we have the opportunity to discuss this with you and to take steps to resolve the position. You can contact us using the details set out at the beginning of this privacy notice.
13. Third-party websites
Our website may contain links to third-party websites. If you click and follow those links, then these will take you to the third-party website. Those third-party websites may collect personal information from you and you will need to check their privacy notices to understand how your personal information is collected and used by them.
Cookies POLICY
We use cookies on our website. You’ll find a notice about this on our homepage as well, which also links back to this policy.
We last updated our policy on 8th November 2024.
1. Information about cookies
A cookie is a small text file that is placed onto your computer (or other electronic device) when you access our website.
There are 4 different types of cookies:
- Strictly-necessary cookies (required for the website to run). These allow you to do things like log in securely.
- Performance cookies (which measure how many visitors use our site, which pages they visit and how they interact with the site). These help us to improve our website.
- Functionality cookies (which remember specific visitor’s preferences for the way they use our site, e.g. language settings or font size).
- Targeting/advertising cookies (these collect information about individual visitors that enable us, or third parties, to provide relevant advertisements to those who have visited our site)
- Analytic Cookies – It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
Our website may use each type of cookie in order to:
- Make your online experience more efficient and enjoyable
- Improve our services
- Recognise you whenever you visit this website and distinguish you from other users of our site
- Obtain information about your preferences and use of our site
- Provide you with advertising that is tailored to your interests
- Carry out research and data analysis to help us to improve our content and services and to better understand our customer preferences and interests
Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about you.
We have set out specific details of the cookies we use on our site in section 4 below.
2. Third-party cookies
Like many other websites, third parties may also set cookies on our website. These third parties are responsible for the cookies they set on our site and we have no control over them. For further information on how their cookies policies work, please visit their websites.
3. Managing cookies
You can manage cookies yourself.
You can set your web browser to refuse cookies, delete cookies, or to alert you when cookies are being sent.
You will need to visit the web browser’s site to manage these.
For further information about cookies and how to manage or disable them please go to: www.aboutcookies.org.
Please also note that if you change/block cookies then:
- some parts of our website may not function properly or as well as they otherwise might;
- changes will apply across all websites that you visit (unless you choose to block cookies only from particular websites); and
- the settings that you change will only apply on the device on which you change the settings and will not apply across all other devices that you use.
4. Specific details
We have set out in the table below details of each of the cookies on our site, a description of what they do and, where relevant, external links that provide more information about them:
| Name | Description | Type |
| _ga_* | Google Analytics sets this cookie to store and count page views. | Analytics |
| _ga | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | Analytics |
| _gcl_au | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. | Analytics |
| CLID | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. | Analytics |
| cookielawinfo-checkbox-necessary | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Necessary” category | Necessary |
| cookielawinfo-checkbox-functional | The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category “Functional”. | Necessary |
| cookielawinfo-checkbox-performance | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category “Performance”. | |
| cookielawinfo-checkbox-analytics | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Analytics” category. | Necessary |
| cookielawinfo-checkbox-advertisement | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Advertisement” category. | Necessary |
| cookielawinfo-checkbox-others | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category “Others”. | Necessary |
| _clck | Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. | Analytics |
| MUID | Microsoft Bing sets this cookie to identify unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | Advertisement |
| MR | This cookie, set by Bing, is used to collect user information for analytics purposes. | Analytics |
| SRM_B | Used by Microsoft Advertising as a unique ID for visitors. | Performance |
| SM | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. | Analytics |
| ANONCHK | The ANONCHK cookie, set by Bing, is used to store a user’s session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well. | Advertisement |
| _clsk | Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording. | Analytics |
| wpEmojiSettingsSupports | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. | Necessary |
| boxzilla_pageviews | To store and count page views. | Performance |
| _cltk | Used by Microsoft Clarity it store user IDs, preferences, and interactions to give businesses a better idea of how consumers are behaving on their sites. | Analytics |
| Cookie Name | Description | External Information (if relevant) |
| Google Analytics | We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. | Google’s privacy policy is available at: http://www.google.com/privacypolicy.html. |
| Mailchimp | We use Mailchimp to send marketing emails to our clients and those who have subscribed to our email newsletters. It is used to track users, create targeted automations, generate personalised service recommendations, and more. |