CATEGORY MANAGEMENT, MARKETING CONSULTANCY, STRATEGY & SUPPORT FOR MANUFACTURERS, RETAILERS, E-COMMERCE, FMCG & PRODUCT-BASED BUSINESSES
Get your products visible in front of the right buyers, and boost your sales.
INDUSTRY LEADERS & PROFESSIONALS IN RETAIL, E-COMMERCE & PRODUCT-BASED BUSINESSES
Is this you?
Your marketing should be simple.
So why doesn’t it feel that way?
When marketing feels like too much
You’ve heard countless times how crucial marketing is. You don’t dispute it. You try social media. You send the odd email out. You’ve even done an SEO course. But nothing seems to really work. Or maybe you don’t have time to really give anything a proper go. It’s always an unticked box on your to-do list.
Marketing feels overwhelming.
The real problem (and fix)
Frankly, you're in a bit of a marketing muddle...
Saying it politely. Here’s the straight talk: marketing itself isn’t usually the problem. It’s your lack of marketing strategy, direction, and a solid action plan.
But when you do have these wonderful things in place, your marketing — and your business — feels so much simpler. Because this simplicity helps you do the right kind of effective marketing — so you attract ready-to-buy customers, convert website visitors into more sales, increase revenue, and boost profits.
Let’s fix your marketing muddle, shall we?
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
“Gill is down-to-earth, straight-talking, and hugely professional.
I have had the pleasure of working with her on several projects… and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement.”
Ways we can work together
MARKETING CONSULTANT SERVICES
Call me your plug-in CIM marketing director. . .
. . .without the costly salary overheads.
Whether you’re online, offline, or hybrid, I’m here to navigate every touchpoint of your marketing. I’ll advise you on the right strategy and the optimal mix of social media, SEO, email, web, traditional marketing, and more — to drive your amazing products into the hands of ready-to-buy consumers.
MARKETING SERVICES FOR RETAILERS, MANUFACTURERS & E-COMMERCE BUSINESSES
Enough of the sporadic social posting. Partner with an experienced marketer, and:
Understand your customers and their buying habits
Be visible in the right places where your customers hang out
Gain maximum insight into your category
Align your marketing with your business goals
Be on top of trends and New Product Development (NPD)
Examine & improve the customer journey
Get clicks on your website flow
Monitor your marketing results and make impactful changes
Know your competition and be ahead
Continuously enhance your brand strategy
MARKETING STRATEGIST SERVICES
From factory floor to store and beyond. . .
Reach your audience with a marketing strategy you’ll be excited to implement — with practical and focused steps toward achieving your goals.
More views. Website visitors. Clicks. Conversions. Sales. Loyal brand advocates.
No more marketing faffing, headaches and muddles.
Check out real-life businesses I help >
Any questions?
Here are some of the ones I get asked most often. Can’t see what you need? Just get in touch.
No, but it is my specialism. Most of my clients are product businesses in retail, FMCG, manufacturing or e-commerce, because that’s where category management and strategy are required. I also support service-based businesses now and then, if the fit is right.
It’s absolutely normal to be unsure and where most people start out. We’ll have a quick chat about where you are now, and I’ll point you to the option that makes sense.
I can work in both ways. Some clients bring me in for a project like a retailer pitch deck or a category review. Others prefer ongoing support to keep things going. It depends what you need, and we can mix and match.
Of course. Whether you’re a solo founder, a small business, or a senior leader without marketing backup, I slot in as your plug in support. Think of me as your marketing director without the salary overhead.
Usually within a couple of weeks or so. It depends on my diary, but I’ll always be upfront about timings and if it’s urgent, I’ll see what I can do.
CATEGORY MANAGEMENT, MARKETING CONSULTANCY, STRATEGY & SUPPORT FOR MANUFACTURERS, RETAILERS, E-COMMERCE, FMCG & PRODUCT-BASED BUSINESSES
Get your products visible in front of the right buyers, and boost your sales.
INDUSTRY LEADERS & PROFESSIONALS IN RETAIL, E-COMMERCE & PRODUCT-BASED BUSINESSES
Is this you?
Your marketing should be simple.
So why doesn’t it feel that way?
When marketing feels like too much
You’ve heard countless times how crucial marketing is. You don’t dispute it. You try social media. You send the odd email out. You’ve even done an SEO course. But nothing seems to really work. Or maybe you don’t have time to really give anything a proper go. It’s always an unticked box on your to-do list.
Marketing feels overwhelming.
The real problem (and fix)
Frankly, you're in a bit of a marketing muddle...
Saying it politely. Here’s the straight talk: marketing itself isn’t usually the problem. It’s your lack of marketing strategy, direction, and a solid action plan.
But when you do have these wonderful things in place, your marketing — and your business — feels so much simpler. Because this simplicity helps you do the right kind of effective marketing — so you attract ready-to-buy customers, convert website visitors into more sales, increase revenue, and boost profits.
Let’s fix your marketing muddle, shall we?
Meet Gill Bishop — that’s me!
A professional marketing de-muddler (ok, marketing strategist, if we’re being formal)
I create impactful marketing strategies for managing directors, sales directors, CEOs, business owners, and other business leaders in retail, manufacturing, e-commerce, FMCG and product-based sectors.
And, I make those strategies happen — which means action! Right from the initial stages of planning, manufacturing, and logistics through to customer service, category management and more. . .
“Gill is down-to-earth, straight-talking, and hugely professional.
I have had the pleasure of working with her on several projects… and she’s able to make sense of any chaos I throw at her. By asking the difficult questions, Gill unscrambles situations and proposes sensible and practical solutions. Solutions which she herself is usually very happy to implement.”
Ways we can work together
MARKETING CONSULTANT SERVICES
Call me your plug-in CIM marketing director. . .
. . .without the costly salary overheads.
Whether you’re online, offline, or hybrid, I’m here to navigate every touchpoint of your marketing. I’ll advise you on the right strategy and the optimal mix of social media, SEO, email, web, traditional marketing, and more — to drive your amazing products into the hands of ready-to-buy consumers.
MARKETING SERVICES FOR RETAILERS, MANUFACTURERS & E-COMMERCE BUSINESSES
Enough of the sporadic social posting. Partner with an experienced marketer, and:
Understand your customers and their buying habits
Be visible in the right places where your customers hang out
Gain maximum insight into your category
Align your marketing with your business goals
Be on top of trends and New Product Development (NPD)
Examine & improve the customer journey
Get clicks on your website flow
Monitor your marketing results and make impactful changes
Know your competition and be ahead
Continuously enhance your brand strategy
MARKETING STRATEGIST SERVICES
From factory floor to store and beyond. . .
Reach your audience with a marketing strategy you’ll be excited to implement — with practical and focused steps toward achieving your goals.
More views. Website visitors. Clicks. Conversions. Sales. Loyal brand advocates.
No more marketing faffing, headaches and muddles.
Check out real-life businesses I help >
Any questions?
Here are some of the ones I get asked most often. Can’t see what you need? Just get in touch.
No, but it is my specialism. Most of my clients are product businesses in retail, FMCG, manufacturing or e-commerce, because that’s where category management and strategy are required. I also support service-based businesses now and then, if the fit is right.
It’s absolutely normal to be unsure and where most people start out. We’ll have a quick chat about where you are now, and I’ll point you to the option that makes sense.
I can work in both ways. Some clients bring me in for a project like a retailer pitch deck or a category review. Others prefer ongoing support to keep things going. It depends what you need, and we can mix and match.
Of course. Whether you’re a solo founder, a small business, or a senior leader without marketing backup, I slot in as your plug in support. Think of me as your marketing director without the salary overhead.
Usually within a couple of weeks or so. It depends on my diary, but I’ll always be upfront about timings and if it’s urgent, I’ll see what I can do.